No-one said that Financial
Fair Play (FFP) was perfect. Even Michel Platini, the UEFA
President behind the long-touted new standards, accepts his
brainchild has some serious flaws. But in these days of the
paradoxical austerity boom, European football clubs are going to have
to take responsibility for
their collective bottom lines. FFP had to happen.
A slight shift towards prudence by some
clubs – for example Newcastle United or AC Milan – has been
balanced by remarkable spending by others.
Nothing prompts wasteful extravagance like owning a football club.
According to UEFA, almost seventy percent of all European
top-flight clubs are
losing money. Platini's regulations resolve to save clubs from
themselves.
At its simplest, FFP penalises clubs
who
spend more than they earn. Opponents to the plan suggest this
will keep the big clubs powerful and the small ones insignificant;
they may have a point. However, it will also minimise the wealthy
benefactor model made so famous by Chelsea, Manchester City and now
Paris
Saint-Germain.
Clubs are already
beginning to implement the necessary changes. Whether UEFA
enforces their laws is still to be seen.
While even Platini should accept the
FFP legislation is imperfect, the overall ramifications of the
legistlation should somewhat control spiralling
wage-bills. The percentage of overall revenue spent on player
wages by top-tier European clubs is simply bad business practice.
Within the past two years, American
sport has seen lockouts in the NFL and NBA. A similar impasse has
been reached between NHL owners and players. In all three cases, the
warring parties struggle(d) to agree on a collective bargaining
agreement (CBA) which splits revenue fairly between players and
owners.
The graphic below charts the revenue
split between players and owners in each of the four major US sports
and compares it to top-flight European football clubs. The contrast
is stark. Baseballers receive about 57% of their pie –
as do hockey players under the current CBA – while NFL and
NBA players' shares decreased to around 50% with their last CBA.
(Given the habit owners have of “winning” these negotiations,
the figures below come
from the owners' last offer rather than the current iteration of
the CBA which will certainly change).
Sources: The National Football Post, New book dives into business of baseball, Breaking down changes in new CBA, Twitter and the Belfast Telegraph.
And this chart doesn't even take into
account transfer fees that are paid on
top of wages! Even accounting for cross-continental
differences, the average 13-20% extra that top division European
footballers earn makes them the obvious outlier. What makes this
startling is that the player/owner revenue sharing scheme now in
operation in Europe isn't codified but voluntary
– owners don't pay this lofty percentage out of legal compulsion.
No
matter how different the sports, American owners like the Glazers,
Stan Kroenke and Fenway Sports Group operate teams on both sides of
the Atlantic. This means that there is a basis for comparison, if
not for drawing fully-fleshed-out conclusions. It's obvious that running a business and not accumulating debt - let alone making a profit - when you pay 70% of your income to employees is hard to do.
Because of the continental
ramifications of employing a salary cap, an system index-linked to
revenue was the most feasible way that UEFA could harness
undisciplined spending. FFP is not perfect, has
loopholes aplenty and it won't necessarily address the lack of
competitive balance across Europe's top four leagues. Hopefully,
these refinements will come.
Financial Fair play did have to happen, trouble is what also has to happen is that UEFA enforce it. Football administrators don't exactly have a great record with keeping promises. Already see that Manchester City are making application for relief from the rules...really a club oppressed.
ReplyDeleteAbsolutely. As much as the players deserve high salaries and a significant portion of the pie, it behoves the game to ensure a minimum of failing clubs.
DeleteThe temptation would be to to enforce FFP by implementing it across the entire spectrum of UEFA's remit: ie. banning Real Madrid, PSG, Chelsea, Man City, Barcelona and other clubs who fail to measure up. However, in so doing, these clubs would probably set up a rival league which would take focus away from the Champions' League.
It's a tricksy path, and one which needs to be navigated before even attempting. But hopefully it will be worthwhile.