Thursday, October 17, 2013
Postecoglou must be new Socceroo manager
Tuesday, September 17, 2013
FFA optimistic to a fault, wants World Cup refund from FIFA
Thursday, March 8, 2012
The A-League: spread too thin
Friday, March 2, 2012
Shocker: Billionaire football club owner is mental
Friday, June 17, 2011
Harry Kewell the answer to A-League's Marquee question?
Of course most of these problems can be traced back to one thing - A-League clubs are struggling to make ends meet. Football ranks a clear fourth on the Australian football consciousness behind Australian Rules, Rugby League and Rugby Union. Therefore the sport tends to pick up hard core fans, bandwagon supporters leftover from World Cups and the occasional family based around a growing number of Soccer Mums. This is to be expected however, having remained unchanged for five yeras - and the sport, though not making quantum leaps in popularity, forms a much greater part in the nation's sporting psyche.
The A-League now allows each club three marquee players, ostensibly top-end guys whose wages are not counted towards a team's salary cap: an International Marquee player, a Marquee Australian and a Marquee Youth player. These rules exist in theory to both lure top end talent and protect young assets. While this is a generous format, the FFA (who administer the A-League) does not contribute to the players' salaries, the result of this being A-League clubs draw five to ten-thousand fans per match are forced to pay players like Sergio Van Dijk, Robbie Fowler and his Perth Glory replacement Liam Miller serious dollars.
In business, organisations almost always must spend money to make it. It's the way the world works - wise investment brings about fiscal rewards and peace of mind. It was thus when Dwight Yorke signed for Sydney FC for the A-League's first campaign - he signed for the lifestyle, found the football to his liking, led Sydney to the A-League title and secured a move back to the English Premier League with Sunderland. It was coincidence that he (along with the Victory's Archie Thompson) was the first big name to join, but he is now the A-League's definitive Marquee Player and the benchmark - for better or worse - by which all subsequent imports are judged.
Yorke's situation was the perfect combination of circumstance: famously involved in a big club (Manchester United), with a sparkling, eloquent public profile and due to Trinidad & Tobago's 2006 World Cup campaign, still with reasons to perform other than personal pride. That Manchester United connection created a 10% increase in crowds across the league - Yorke was a man the crowds came to watch. Subsequent marquee signings like Robbie Fowler haven't had the same impact either on the pitch or as a league ambassador.
Approaching the A-League's seventh season, the ten clubs employ a grand total of Three Junior Marquee players, four Australian Marquee players and two (!) international "stars" - New Zealand striker Shane Smeltz and former Dutch U21 International Van Dijk. The Australian Marquee players are Archie Thompson, Mile Sterjovski, Nicky Carle and Jason Culina. Culina perhaps aside, it's difficult - impossible, even - to see any of those six transferring to a high-level club abroad.
The marquee player must in future be modeled on Dwight Yorke. He shouldn't be the only prototype as South Americans also could well check the requisite boxes, but it must be remembered antipodean crowds have a far greater knowledge of European football than the Samba style (no, not Christopher). Not only must such a player sparkle on the pitch, but he must be able to provide a lift to the league in the media.
Some players linked to out-of-cap positions - like Harry Kewell - could perform those functions; others however, most notably Serb striker Mateja Kežman, are a risky proposition. Melbourne in particular has a large Slavic population and could provide a slight bump in local crowds but club executives must ask themselves if a player such as serial-mover Kežman could warrant such spendthrift expenditure - does his one season at Chelsea, four at PSV and cups of coffee at Fenerbahce, PSG and Atletico really provide the league-wide PR lift the A-League so desperately needs? While his age and skills could well justify the salary slot he'd take up, would his name inspire the Rugby League fan to join? Or the AFL nut?
Australian soccer consciousness, so far increased since the magical 2006 World Cup, is still really in its infancy. It is so far behind that, for better or worse, it takes big names, not just quality footballers, to get the alert sporting landscape to attend. And with the local clubs haemmorhaging money, is it in fact prudent to spend $40,000AUD a week on a player not a "sure thing"?
The FFA must step in and contribute. Perhaps it could facilitate local teams signing the fading superstars of the game, if only on one-season deals. Though the game's governing body is skint from a highly unsuccessful World Cup hosting bid, contributing a small percentage of an international marquee player's salary to each team strictly for that purpose could be an option.
While Australian "marquee" players aid the competition, the league now understands it is names who will grow the sport. Of Australians, only Kewell could fit that bill. It takes money to make money and as abhorrent as spending more money sounds to leaky propositions such as Central Coast and the Gold Coast, prudent investment may be the best way forward.
Would Roberto Carlos, Alessandro Del Piero, Shunsuke Nakamura or even Theofanis Gekas be interested in a final payday? Even though Clarence Seedorf and Florent Malouda have suggested a desire to play in Brazil, both have the requisite stature and ability for them to be attractive targets for Aussie clubs. Perhaps with all six the answer would be negative, but certainly they would be players of whom League chiefs should be aware.
The A-League is a good league. By inspiring the masses - and cashing in on their attendance - it can become very good.
Wednesday, March 23, 2011
Finally the AFL season can start
This offseason has probably been the most dramatic in recent AFL history. And, not a moment too soon, the break ends tonight as Carlton take on Richmond at the MCG. Thank goodness - because as car-crashingly enthralling as reading about the "St Kilda Schoolgirl" and her ... err ... exploits has been, it will be blessed and welcome relief to jam match coverage in amongst the tabloid-style back pages to which we've become so accustomed.
The offseason of 2010-11 for the AFL really started over twelve months ago when it became apparent that "Little Gary" would not sign a contract extension with Geelong, meaning he would effectively become a restricted free agent at the end of season 2010. Since then, AFL off-field shenanigans have included (in no particular order) Mark Thompson's lie-induced burnout; Ablett's inevitable re-enactment of the LeBron James masterpiece "Leaving Cleveland"; Brendan Fevola's self-destruction; Nick Riewoldt's wang; Zac Dawson's disco biscuits; the creation of a new franchise; a Collingwood premiership and subsequent uprising of the Magpie army; the gutting of the National Rugby League as Israel Folau and Greg Inglis changed (or threatened to change) codes; James Hird's Second Coming as Essendon coach; further rumours about stars leaving their clubs for what amounts to GWS slush-funds; Ricky Nixon's precipitous fall from grace and finally, thankfully, nothing at all about Port Adelaide or Fremantle.
Andrew Demetriou must surely be relieved that Melbourne, a town notorious for it's blanket coverage of AFL-related issues, will finally have actual deliverable content to space out the negative headlines. Aside from the form of Ricky Ponting - and how many words can you print daily on that? - the scarcity of sport worth speaking about has left Melbourne newspapers with little else on which to speculate throughout the Summer. Had the ignoble misadventures of Ricky Nixon, Sam Gilbert, Fevola and the horribly overpromoted Melbourne schoolgirl occurred in the Summer of 2007 amidst a 5 - 0 Ashes victory, the Melbourne Victory's phenomenal second season and the retirements of Warne, Langer, Martyn and McGrath, the AFL's offseason of new frontiers may well have garnered only a fraction of the attention it did this year.
The spotlight thrown on this off-field malarkey was only intensified by Australia's performance in The Ashes and waning public interest in cricket. As most sport becomes fully and painfully professional, they lose much of the larrikinism and fun which attracted the mug punter to them in the first place. Faced with the choice between a team full of bullies, pouters and bores or following the World Game (with very little television coverage), Joe Public decided it was best simply to re-invest in the coming Aussie Rules season. The league revelled in the exposure, initially falling victim to the old adage that any publicity is good publicity. This theory was recently discounted somewhat in The Economist; the AFL was only to learn how wrong that statement can be in February as first Brendan Fevola, then Ricky Nixon committed professional seppuku.
The AFL plays the politics of sports much better than any other code in Australia. No other competition in the nation felt obliged to have its say on the bidding process save the AFL, yet Demetriou managed to sound both condescending and patronising to football's governing body all at once. The failed FFA bid for the 2022 football World Cup meant only more airtime and column inches. The League invited - and loved - the attention, yet as the summer wore on it became obvious that those at League headquarters couldn't wait for the season to begin. The stream of life malapropisms committed by AFL brethren had made life in the public eye nigh-on unbearable. What were once a player's endearing foibles now appear glaring character weaknesses. Football's never been played by saints - but now media coverage and the blogosphere mean for better coverage. What was once left uncovered rarely remains so now.
Finally, the season is upon us. Now perhaps we can get around to covering what really matters: the game itself.
Tuesday, February 8, 2011
A-League's declining crowds need addressing
In the NSL days much of the public was alienated by violence and the overly patriotic fans boasted by each club. Clubs were divided very much along national lines: if you were of Greek parentage you supported South Melbourne Hellas. Even 1/16th Croatian heritage meant a Melbourne Knights fan. It's the way it was. Furthering the league's violent image were the stories told by old security guards of the old Olympic Park: the most galling I heard was punters making sure their flares got into the game by hiding in a stroller beneath a sleeping baby. The A-League's come a long way just by renouncing the nationalistic culture endemic and integral in the NSL's supersession.
Shortly after the Perth Glory's Nik Mrdja banged in the winner that snared the 2004 NSL Cup, the twenty-seven year competition ended mercifully and without complaint - as pros say about retirement, "it was just time". The football public was promised more: an eight-team league. Partisan, but friendly crowds. The sport would burgeon Down Under.
But NOOOOooooooOOOOO! (Channeling John Belushi). The A-League, encouraged by a smart and sustainable start decided on expansion. The initial eight teams though each had enough recognisable faces and interest sufficient enough to support a reasonable fan base. Spurred on by the Melbourne Victory's incredible second season - on which laurels some argue the Victorian club still rests - where 50,000 regularly appeared in their Docklands home base, the A-League included franchises from North Queensland and the Gold Coast. The struggling Auckland-based New Zealand Knights, horrible nickname and all, were reborn on the South Island as the Wellington Phoenix.
While Melbourne and Adelaide have continued with strong crowd number, other A-League clubs have struggled - see the chart below. Last year the Victory boasted average crowds above 18,000 , Adelaide United drew 11,000+ and the Melbourne Heart with nearly 9,000. At the opposite end of the spectrum, the Queensland franchises struggled; the appallingly-monikered North Queensland Fury's attendance barely reached 4,500 and Gold Coast FC appealed even less. The latter club's owner, mining magnate Clive Palmer, even caused controversy last year by locking out some Gold Coast fans rather than spend extra money opening other stands in their stadium. It's telling that in all of last season, the Melbourne Victory - with identifiable stars Kevin Muscat, Archie Thompson and Danny Allsopp - featured in eight of the ten highest-attended games. However they are not immune to the malaise which has engulfed football in Australia; their declining crowd numbers this year can be attributed to several factors, most notably the Melbourne Heart emergence as a second franchise for the city.
After last night's debacle, the FFA and A-League must acknowledge that change is needed for the A-League to retain its credibility. The 17-11-1 Brisbane Roar (sporting an awful mascot) defeated hapless North Queensland in front of only 1003 spectators. True, North Queensland has been devastated by a combination of natural disasters usually only seen in movies like 2012, but 1003 fans attending what is ostensibly a top-flight league is embarrassing and harmful for the A-League's future. It seems the Gold Coast fan base is to blame: they have also turned out record-low crowds on two other occasions this season. For a team playing such delicioius football as the Roar to draw such a pitiful crowd should finally close the book on the experimental expansion franchises North Queensland and the Gold Coast. They no longer deserve their teams.
The examples of league overinflation are obvious, patent and alarming. The NBA went from the ultimate in excitement to uninspired within a period of five years as undeserving cities received franchises: Vancouver, Memphis, Charlotte, Atlanta, Oklahoma City and New Orleans each have done enough to receive a team, but not enough to justify an owner spending money to create a winning team. The NHL is similarly afflicted: the Bettman Masterplan of expansion into the USA's southern reaches has been enough of a failure that several franchises are investigating selling their home games to cities who regularly sell in order to balance the books. By starting their Gold Coast and West Sydney franchises this year, the AFL should be heeding the FFA's mistakes even though their own brand is infinitely stronger.
It's time for the A-League to fold or relocate North Queensland. Unfortunately, there are limited options as to landing spots for the Fury - Auckland perhaps? The reality is that with North Queensland recovering from floods and the effects of Cyclone Yasi, football is likely to be the last of their priorities. The warning signs were there for the club after Robbie Fowler wasn't able to collect his paycheck and forced to move to Perth: now, as the Hornets did to New Orleans after Hurricane Katrina, it's time the Fury bid farewell to their home base and perhaps even to existence. That they don't have a major benefactor like Palmer, crowd numbers notwithstanding, is why they may be doomed.
The Gold Coast, funded by one of Australia's wealthiest men, is a different story. They should have the population base to fund a club yet have struggled for attendance since Palmer bought the rights and recruited stars Jason Culina and Shane Smeltz. It's embarrassing that such a vibrant area draws so poorly and both Palmer and the A-League must take their shares of the blame for their failure to thrive. The A-League needs a base in the Gold Coast as it's Australia's most rapidly growing "city", yet Palmer's reluctance to spend means task of growing football's identity in South Queensland becomes the responsibility of the FFA and the A-League.
When compared to other sporting codes in Australia, the A-League does poorly in almost every aspect. Only the Victory and Adelaide have crowds with average attendance over the lowliest Rugby League crowds, the next lowest draw in the Australian sporting hierarchy. FFA should aim for a leaguewide average of 10,000 fans which would ensure a healthy competition as well as room for growth. Before any expansion can be considered, clubs need to be certain that they themselves can survive.
Hope though can be drawn from the struggling Scottish Premier League. The SPL includes twelve teams, with only two ever having a chance at the title, Celtic and Rangers. The remaining ten clubs have voted overwhelmingly to reduce the number of teams in the top division from 12 to 10, meaning each team receives a greater percentage of the league's TV rights money. A ten team league nearly indistinguishable from the current setup where the only interest is who will be relegated. The mooted Scottish setup, no matter how broke the clubs are, proves an allegedly elite league can exist with only a few teams. With Australian sport looking more to American models than to European, it appears unlikely that the SPL model will be adopted.
There has never been a more crucial time for the A-League.
Friday, January 28, 2011
A glimpse of the future, courtesy of Kevin Muscat's horror tackle
Tuesday, August 24, 2010
Holger Osieck: Who?
In Austtralia not much is known about him and it certainly seems at first glance a bit of a step down considering the names bandied about as potential Australia managers; names like Ruud Gullit, Dick Advocaat and Leo Beehakker recently several of the high-profile coaches linked in the past. But on closer inspection, Osieck's background is impressive in itself – spells as Fenerbahce and Bochum boss in Europe intermingled with spells in charge of Canada and most notably as the guy at Japan's Urawa Red Diamonds and as assistant to Franz Beckenbauer during Germany's 1990 World Cup triumph. That he took a – and let's be fair – footballing backwater like Canada to a major trophy (the 2000 CONCAAF Gold Cup) is a significant achievement in itself.
It certainly appears as if the FFA has made several statements with their selection. The criteria laid down by the board were straighforward enough: the new man had to have experience at rebuilding, come with Asian experience, while being supportive to any move by players to depart the fledgling A-League into larger and better football competitions, be they European, Asian or American. In itself, these criteria ruled out perhaps the more high-profile choices but this may well be for the best. The FFA has practically announced their priorities for the next half decade, which is youth, youth and the potential World Cup hosting role in 2022. With an Asian Cup campaign in the offing and a roster chock-full of thirtysomethings, one can be quite confident that a Frank Rijkaard-type isn't the best fit for the position in which Australia finds itself. After billionaire property-developer Frank Lowy bankrolled the Guus Hiddink era and the treading water that defined Pim Verbeek's reign, that the FFA has decided to firmly place down what they are looking for in a manager rather than trying to eke out one last major tournament from the careers of Cahill, Moore and Chipperfield is a major positive.
All this is really encouraging for the grassroots supporter of Australian football and potentially a big win for the nation as a FIFA decision on the 2022 World Cup host looms. Hopefully the key performance indicators in Osieck's job for the next two years aren't results-based, but about having Australian talent in the most appropriate bigger leagues for that talent. Rather than finding Aussies in one of two locations – Britain or the A-League – Socceroo hopefuls have recently found more success and money in lesser-publicised leagues like the K-and-J Leagues in Asia, the highly-paid Emirati leagues in the Middle East and second-tier Euroleagues such as Turkey and Holland. The best example of this could come from any of Carl Valeri, Matthew Spiranovic or Joshua Kennedy: sitting on the bench at Inter, Nurnberg or Karlsruhe is no good for a player's club or international prospects, so a step sideways to Sassuolo. Suwon or Nagoya is a great step to secure regular, high-level first-team action. Growth in player pathways is the next big step in developing the nation as an Asian footballing power and the extent of that power will be measured as the 2011 Asian Cup warm-up campaign begins. Osieck's first matches in charge is against stiff opposition – Sweden, Poland and Paraguay – and will give the local football cognoscenti a chance to examine and hopefully embrace the players sliding into key roles within the team. A mass exodus of the old guard would be foolhardy and Osieck's first squad selections has confirmed he feels likewise, but with a gradual feeding in of youth and the start of a new regime, optimism and excitement should be the order of the day for the Green and Gold army.