Farewell, Harry Kewell, and thanks

Harry Kewell is soon gone and Australian football will be the poorer for it. His precocious incision single-handedly brought about many of the supreme highlights the sport has offered the Great Southern Land, and he was in 2012 voted the greatest ever Australian player.

He was his nation’s great football enigma: the most talented, technical player his land has produced, yet so different from his peers in both aspect and attitude. No other Australian has won both the UEFA Champions League and the FA Cup; in an era in which Australia’s best players all performed in top leagues, Harry Kewell at Leeds United and then Liverpool was the world’s focus point – it was he who boasted to the world that Skippies could play this game.

As Bonita Mersiades tracks excellently in The Guardian, Kewell began his career revered by the Australian common man, a true underdog story that youngster capable of bedazzling older, more cynical men. Then followed something of a symbiotic disdain between him and the nation of his birth – he felt the nation’s expectations too great, we (often unfairly) thought him something of a drama queen.

Australians had never had a player like Harry Kewell before. We’d been involved with several wonderful players – Christian Vieri, Mark Bosnich and Craig Johnston spring to mind – but never a truly elite Socceroo who could win World Cup qualifiers from his own left peg. And an Australia less familiar with the particulars of soccer didn’t exactly know what to expect from a gift completely unlike the blunt but effective objects we were used to.

Sporting a slight British twang that noticeably increased the longer he was in England, Harry played for Australia, but for so long was not truly of Australia. This verisimilitude defined Kewell as a Socceroo – an otherworldly weapon, a blade of valyrian steel available only at great cost. Even repatriated to the antipodean fold in his waning years, Kewell remained easily identifiable by virtue of his talent, temperament and attitude. He remains the best player his country has produced by some margin.

Despite spending his peak years rarely suiting up in gold (13 Australia appearances between 1998 and 2005) the Socceroos have never looked better than when boasting Kewell on the left and Brett Emerton on the right of midfield. Injury permitting – always the caveat with Harry – when the games mattered, he played. And invariably contributed.

The pairing of Kewell and Emerton is not coincidental. The duo were reared within earshot, left Australia to play in England at about the same time and were two of the first picked for any Socceroo manager for over a decade. They are mirror versions of one another – one less talented but hardworking and utterly dependable; the other more fragile yet eminently capable of ripping open any game.

This is the defining Harry Kewell paradox, and his legacy: Emerton, a technically inferior but hardworking player who embraced Australia wholeheartedly wouldn’t lose you a match, is remembered more fondly than Kewell, who would win those games for you amidst hubbub often of his own manufacture.

Thank you, Harry Kewell, for those intricate memories that stretch from Iran to the Melbourne Rectangular Stadium. Your body has earned this break.

Socceroo @HarryKewell announces his retirement from football! #ThanksHarry pic.twitter.com/2SueCftN8P
— The Socceroos (@Socceroos) March 26, 2014

Michael Ballack retires

Earlier this week, former Germany captain Michael Ballack retired from all professional football. The most stylish and (sometimes brutally) effective German player of his generation leaves the game permanently at age 36.

Ballack had both the fortune and misfortune of being born five years too late. To look at it another way, he was born five years too early. He could have been a precocious youngster alongside Lothar Matthäus, Jurgen Klinsmann and the greatest years of Oliver Kahn, but was born as the seventies turned. Born half a decade later and he wouldn't have just nurtured the startling Germany team of the home World Cup in 2006 but championed it. Instead, he scraped into the tail of one wonderful era and was moved on before the second blossomed.

In hindsight, this may actually have suited him. As the best player in the country, Ballack enjoyed starring roles at Bayer Leverkusen, Bayern Munich and for Die Mannschaft; after the success of 2006, he moved to Chelsea before concluding his career at Leverkusen. A man betraying precious little self-doubt, the spotlight rests easily on him. He was Germany: it wasn't a burden, just the way things were.

Courtesy: heraldsun.com.au

His polished – if not definitive – turn as an analyst for ESPN over the 2012 European Championships only highlighted his readiness to step away from the centre of midfield.

Michael Ballack rarely took a backwards step. And in a weird kind of way, that could be why his mooted move to Toronto FC or the fledgling Western Sydney Wanderers never really made it off the ground. Wage demands might have played a part, but had he wanted to keep playing the monetary terms could have been arranged. Some men are made to be ambassadors, but Michael Ballack just isn't one of them.

Sydney FC signee Alessandro Del Piero will be crucial to the A-League and football's growth in Australia. Without question, he is the best player to ever play in the Antipodes. Ballack is two years younger and fit a role which doesn't necessarily depend on speed. He could have owned the A-League; if Christian Tiffert makes such an impact in Seattle, how deadly would Michael Ballack be? However, doing so – even for reported millions – may have felt like a backward step. At 36, once usefulness at the very top level has been exhausted, the best players must accept a reduced role - one of venerable sage, goodwill ambassador or even figurehead.

Some athletes are engineered to keep going; Del Piero joins his English contemporary David Beckham as the most obvious examples. Ballack probably isn't wired that way, and that's fine – not many have the combination of talent, temperament and stamina to do so. The ultimate cost/benefit analysis all footballers face contrasts desire and depreciation. When that ratio dips too low, it's time to enter the tunnel for the final time.

Michael Ballack leaves the game on his own terms. It couldn't really have happened any other way. However, his luxuriant bouffant and measured analysis on ESPN suggests we will see a lot more of him in the future.

Tim Cahill joins New York Red Bulls

Courtesy: montrealgazette.com

The New York Red Bulls have (all-but) signed Australian Tim Cahill from English Premier League side Everton. He joins MLS after eight successful years on Merseyside as a attacking-minded midfielder. He's the kind of player who can – and will – succeed enormously in MLS.

The time was right for him to move on. As one of the youngest members of the the Socceroo Golden Generation, it was time for him to follow his ageing brethren in leaving a major league for a more fiscally rewarding one. Already this summer, his head was turned by enticements from Al-Nasr of the Saudi Professional league, among others. After a down 2011-12, Everton manager David Moyes obviously thought it best to sanction the move.

Other factors play into Cahill's eagerness to shift continents. Meaningful minutes – despite his stature, not guaranteed as a Toffee – should cement his spot in the Aussie midfield at the World Cup in Brazil in two years' time; any impact he makes will also be the first any Australian has had on MLS, hopefully making Cahill a trail blazer for Aussies chasing a step up from the A-League.

Despite this move suggesting Cahill sees himself more as a big fish in a smaller pond, RBNY secured a major bargain with the acquisition. He remains one of the best headers of the ball in world football, and still ghosts into the box like he trademarked the phrase. These traits should combine well with the silk of Thierry Henry and further strengthen New York's MLS Cup push. Cahill's relative youth and a move back into the midfield (he's played out of position as a striker for much of the past two seasons) make him not only a bargain but potentially a league-wide star.

The A-League: spread too thin

The furore surrounding Clive Palmer and Gold Coast United has cast more unwanted focus on soccer's position in the Australian sporting hierarchy. The club failing is bad enough, but for component on-field parts to auction themselves to prospective employers is like your soon-to-be ex auditioning potential replacements in front of your eyes.

Most galling of all is for this failure to occur in particularly high-growth area in the fastest-growing state in the nation. If football couldn't survive – demented patriarch or not – on the Gold Coast, there are few options left for A-League expansion. The league looks destined to stay in the same locations. And this may be for the best.

Realistically, there are only two more locations into which the A-League can try and expand naturally into a city with a population large enough to support the game. The league has already failed in both locations, Auckland and the Gold Coast. Despite it's size, Auckland also drags with it the baggage of New Zealand clubs playing in the domestic league of an Asian confederation member when the country competes in the Oceania confederation. Other possible expansion locations are also fraught with problems – the AFL's Cats countenance no rivals in Geelong, while Canberra boasts an enormous fly-in, fly-out population and lots of roundabouts.

Ben Buckley and the FFA, the sport's governing body in Australia and administers of the A-League, let the phenomenally successful second A-League season (2006-07) go to their collective bonces. The league attracted an average of nearly 13,000 fans per game that year, while collecting additional fuel from rivalries which solidified between the league's marquee clubs Melbourne Victory, Sydney FC and Adelaide United.

However, the Victory's remarkable crowd numbers masked the true situation. The now-defunct New Zealand Knights averaged a pitiful 3000 fans. More telling should have been that Melbourne's attendance comprised nearly 30% of the entire league gate. With renewed interest in roundball left over from the Socceroos' 2006 World Cup run and FFA decided to capitalise on soccer's newfound popularity and expand.

They couldn't have been more wrong.

Since that year, four new teams have been created. Half of those have failed and now lie in ruin. A third, the Melbourne Heart is haemorrhaging cash, while the fourth, the Wellington Phoenix was born from the rubble of the Knights. With a population of slightly more than 22 million people The World Game's status as a distant fourth favourite football code, Australia simply can't support a national football competition which has more than ten teams. Thus, any expectation of healthy crowds or shirt sales at every venue is optimism verging on insanity.

While it is understandable the FFA wanted to expand while the game was at it's antipodean zenith, the league was a success in 2006-07 as a result of those nine teams, not despite the shortage of numbers. The game is healthier now than before the A-League's commencement, but to expect public interest to grow from all-time highs – especially when the tail end of the Golden Generation returned to pasture at home after a magical tour of Germany – was fallacy of the highest order. The league should have consolidated, rather than chosen to grow at a remarkably ambitious rate (including next season's likley West Sydney franchise, growing by five clubs in five seasons).

The argument against expansion is easy and tired, yet sport administrators fail to learn. No matter what the sport, clubs in a national competition need one of two things to succeed (and preferably both) – grassroots support for the sport, or a large enough populace to support a “minority” sport. By expanding into Far North Queensland,

When the league embarked on this Mr. Creosote-style inflation, not expecting local talent to be poached by higher-paying leagues, thus thinning the ranks of top players, was naïve. Add to that the established fact that expansion dilutes the talent-pool and suddenly the A-League doesn't provide the product it once did. That the young talent isn't coming through is just as damning – the simple fact is we can't supply the league with enough money, support or home-grown talent.

Because of this, the A-League should remain an nine-team league for the foreseeable future. Even the quick-cloned Western Sydney would be fallacy.

Part of the problem seems to be the FFA's complete misunderstanding of how many people it takes to fuel a football club. A vast majority of Australians couldn't tell you the left-back for their local A-League club, which explains why the sport struggles for recognition as a serious national competition, especially at a local level. It's time for the A-League to accept, for the time being, their place in the Australian sporting landscape. Give the people what they want – quality football. Clive Palmer seems to have forgotten, but this isn't accomplished with teenagers and faded stars, but with well-coached professional athletes.

To quote The Rock, it's time for the A-League to shut their mouth and know their role. It is possible – foreseeable, even, given junior participation – that in the longest of terms, football overtakes Rugby Union and even cricket in the national consciousness. However, that is also unlikely, especially when the FFA damages the A-League brand with repeated failed franchises.

Shocker: Billionaire football club owner is mental

The Australian A-League, a competition set up to minimise infighting and partisanship while maximising club longevity, has again slid inexorably into disarray. And this time, it's one man's madness rather than hyper-optimistic expansion or Kevin Muscat perpetual battle with the red-mist.

The lone figure isn't even Harry Kewell.

Although the league is markedly strengthened from it's nascence, the competition – and the Football Federation of Australia (FFA) – have been rendered impotent and the fall guy of a former owner.

To paraphrase Python, Clive Palmer is an ex-owner.

When the league expanded three seasons ago, the Gold Coast appeared to have the strongest of the two expansion licences. Their locale was growth market, they boasted a solid squad and even a passable coach who pinned the team to “franchise” players Shane Smeltz, Jason Culina and Michael Thwaite. Only three years later, the FFA has revoked the club's licence and the team looks as if it has passed football's Event Horizon.

Who knows why Palmer decided to bid for the initial licence. Why the FFA granted him a team is no secret: his dimensionally-transcendent pocketbook made him irresistible. But Australian mining magnates have an unwavering tendency to the irregular: just ask Lang Hancock, Rose Porteous and Gina Rinehart.

Since obtaining the rights to own Gold Coast United, Palmer has persistently, and even maliciously, undermined his football club with ludicrous management decisions. The last of which, where he personally appointed debutant seventeen year-old Mitch Cooper club captain, cost him his the remaining shreds of his credibility. His rap sheet is stupefying in it's capacity self-destruction and therefore incriminating.  This copy doesn't include slamming football as a sport and an open challenge for FFA Chairman Frank Lowy to pit their respective wealth against each other in court. Football is better off without him.

It's now becoming apparent soccer in Australia can't win. Where in the bunker days of the old NSL it was lack of money that turned fans away, this time it is the expectation of those who do spend. There seems to be no middle ground and it is this which Lowy and offsider Ben Buckley must see as their utmost priority.

The Return of "Smithy"

As I flicked past the A-League results page on ESPN Soccernet's page this morning, I chanced upon an odd name: a player named “Smithy” apparently started at centre-forward for the Wellington Phoenix in their match against Adelaide on Friday.

Screen dump from ESPN Soccernet

This struck me as odd, as the last guy to make it big in the world of football with that name was (sit down Alan Smith, it's not you) James Corden, who performed as Smithy the plumber for 2009 Comic Relief. It certainly wasn't him; nor was it one of those South American names that sound unusual to the anglophone (Vagner Love?).  Nor had Joel "Smithy" Corey switched codes.

It turns out on closer inspection that the mysterious “Smithy” is US/English footballer Alex Smith who was on the books at FC Dallas before appearing in Australia for Gold Coast FC, Sydney Olympic and recently the Phoenix. Nowhere can I find mention of him changing his name to “Smithy” so either the lads at Soccernet are having a bit of a joke, or there's something about the big Ginger fella we don't know.

On second thoughts, as a second-tier player in a relatively minor league, there's probably a lot about him we don't know.

Why the Melbourne Victory looked overseas

When Mehmet Durakovic was fired last week as boss of the A-League’s Melbourne Victory, their coaching search immediately led them overseas to names like Roy Keane, Graeme Taylor and Iain Dowie. 

The Victory eventually ended up with Jim Magilton, the Northern Irish manager recently involved in Shamrock Rovers’ run to the Europa League and also a finalist for the Northern Ireland job vacated by Nigel Worthington. 

That the negotiations were swift only bided well for those who hoped Magilton would end up in blue and silver.  By acting swiftly, the Victory ensured a repeat of last offseason’s stuttering interview process wouldn’t occur.  It could be said that Durakovic got the job – as good as his lesser-league management had been – because he already occupied the caretaker’s seat.

Magilton is an appealing candidate, with his teams known for playing good football.  What makes him more appealing is that he’s not Australian, or wasn’t previously based in Australia.

With every A-League vacancy, the same names are put forward by media types as potential successors.  That list includes Jason’s Dad, Branko Cŭlina and former Socceroos and Brisbane Roar boss Frank Farina.  Had John Kosmina not gone back to old club Adelaide the week before, rest assured he too would have been included in the Victory’s coaching search.  This is in part due to a relatively uninformed public, where many passing sports fans recognise only the larger names in the sport.  It’s also due to a natural lack of talented, credentialed local managers.

Of the 31 coaching appointments in the A-League’s seven years, twenty-five coaches have been employed.  Of those coaches, seven have been re-treads – Cŭlina (twice), Kosmina (twice), Gary Van Egmond, Ian Ferguson, Miron Bleiberg.  18 had already been “in the system”, involved in the A-League or FFA.  Paying release fees for coaches in this league is nearly unheard of, so current A-League managers can be ruled out.

There is a dearth of available high-level coaches available to succeed the current middle-aged monopoly.

Damningly, the average number of A-League games for each manager has been in charge is quite low – a little under two seasons, at 59 games.   When the pool of available coaching talent is observably low, the Australian football hierarchy must be concerned that managers now must be brought in from overseas as local boys haven’t been able to make good (or at least, not good enough for their bosses).

For the Victory, a foreign hire had to be made, because the available high-level coaches haven’t cut the mustard at A-League level.  That 59-game figure above is made more understandable by the following table, which shows the records of “local” coaches with A-League coaching experience but not currently coaching upper echelon football.

Coach	Games	Win	Loss	Draw	Win %
Branko Cŭlina	66	21	30	15	31.81
Ron Smith	33	5	16	12	15.15
Lawrie McKinna	138	50	49	39	36.23
David Mitchell	67	24	29	14	35.82
Mehmet Durakovic	14	3	6	5	21.43
John Adshead	21	1	17	3	4.76
Rini Coolen	42	16	15	11	38.10

A cringeworthy bunch, no?  It’s hardly like Adshead would be considered given his retirement from coaching the New Zealand Knights after a spectacularly unsuccessful inaugural A-League season.  Of the bunch, only Mitchell and McKinna boast finals appearances; while McKinna is the only man to lead his team into the Asian Champions League. 

With international management often being the reward for a prosperous club career, could we look at an A-League manager who’s taken up a position for a national setup?  Ernie Merrick recently took up a position to coach Hong Kong’s national side, while Frank Farina is involved at a high level in football in Papua New Guinea.  Although it is undoubtedly too early for Merrick to return to the Victory, both he and Farina boast considerably better records than those above.  Aurelio Vidmar, now of the Olyroos and assistant to Holger Osieck at the Socceroos is another name worth considering.

Coach	Games	Win	Loss	Draw	Win %
Ernie Merrick	141	64	34	43	45.39
Aurelio Vidmar	107	42	42	23	39.25
Frank Farina	72	29	23	20	40.28

This list includes the A-League’s most successful coach and the Australian coach who took his Reds to the Asian Champions’ League Final against much more well-financed competition.  Each win/loss record is impressive, given their competition above, but hardly awe-inspiring.

There simply isn’t enough top-level coaching and managing talent in Australia to warrant promoting an up-and-comer.  By going initially with an almost-impeccably credentialed top-flight rookie in Durakovic, the Victory flamed out.  Their only choice was to look to the British Isles and those names on their shortlist before the season.  Even then, looking abroad has it’s own concerns.

The A-League needs to look abroad for coaches, because we certainly don’t have the amount of quality coaches needed to ensure a growth of the home-front top tier.

Victory sack Durakovic - let the merry-go-round commence!

Mehmet Durakovic has been fired as manager of A-League side Melbourne Victory, with the club enduring its worst ever start to a season. The team, who splashed out - big time - for Harry Kewell during the offseason, languish in eighth position in the ten-team competition, with only perpetual strugglers Perth and Gold Coast sitting below them.

Durakovic was never likely to have a lengthy career at one of the league's most successful and high-profile clubs. Although his resume boasts numerous Socceroo appearances and stints in charge of the Victorian Institute of Sport and the Victory's youth setup, he simply didn't have the profile - or personality - to be successful at a club like the Victory. While technically adept, he couldn't command the team's attention or respect like former coach Ernie Merrick.

Image courtesy: heraldsun.com.au

The usual suspects are likely to be trotted out as candidates for the job. Branko Culina, recently fired from Newcastle, and former Brisbane Roar boss Frank Farina are the chief names associated with the position now, but that's because they're suspects for every single available A-League job. "Bigger" names like Roy Keane, Iain Dowie and Graham Taylor have also been rumoured to be in the running again, but the Victory's tailing finances probably make the first two long-shots at best.

Graeme "My coach is my friend" Arnold and Ange Postecoglu are probably the best coaches in Australia, but are unlikely to be available for - or want - the position. There will be a groundswell behind local boy and former captain Kevin Muscat - who, although put in temporary charge of the club, is said not to be a candidate. In many ways it's a pity that John Kosmina was recently re-employed by Adelaide: although his arrival would have infuriated Melbourne supporters - and later, the Victory board, given his propensity for rubbing owners the wrong way - he is a talented coach who gets results from unbalanced squads.

The best man for the job could well be Aurelio Vidmar, the former Adelaide coach now assisting Holger Osieck at the Socceroos. Whether he would be interested in taking over former rivals Victory would be questionable, but given Melbourne are likely to appoint a caretaker manager he could be swayed by the end of the season.

John Aloisi: helping or hurting?

With A-League clubs beginning to convince the younger members of Australia's golden generation to return to antipodean shores, such moves come with a warning from the country's favourite penalty-taker, John Aloisi.

Aloisi, the first Australian to play in the all three major European leagues (with Cremonese, Coventry City and Osasuna), retired after one season at A-League new boys Melbourne Heart and did not have a happy homecoming after two years as Sydney FC's marquee player. Even though he scored a creditable 27 goals in 75 A-League matches, his time in Australia has formed an unhappy coda to a wonderful career.

His experience has apparently convinced Australia custodian Mark Schwarzer never to return to the A-League. This is presumably because he "copped it" from non-football types who expect their superstar striker - which was what Aloisi was paid like, at least initially - to score more than four goals every ten games. With soccer, the general complaint of those who don't follow it regularly is a relative lack of incident - and Australia have plenty of those fans. He was unable to bear the media and uneducated fan pressure which expected his building excitement around the league and his own play.

This is not his fault: he was the first striker from the 2006 World Cup squad to come home - Archie Thompson never left - and arrived in town at an age where his pace and skills were beginning to decline. Many of the expectations were not only unrealistic, but fantastical.

courtesy: theroar.com.au

The A-League has garnered significant publicity for a fledgling competition, and in a country where it's very much the fifth sport (or worse), it's only natural that attention falls on those players with the greatest reputations and past achievements. That much of the publicity surrounding John Aloisi (and his less-gifted, more brutal younger brother Ross) was more negative than positive (language warning) has apparently left Aloisi - now the manager of the Heart's youth team - feeling like it's important to shoo his Socceroo teammates away.

He's now warned Brett Emerton and Harry Kewell that they face playing with lesser teammates. This, combined with his almost vicarious words through Schwarzer, makes him the opposite of what he was paid for in Sydney and Melbourne - an anti-advertisement for Australia's premier football competition. His words - though almost certainly true - aren't constructive.

He is of course free to give his opinions - and some of his observations are astute. Kewell and Emerton are likely to be frustrated by some of the circumstances surrounding football in Australia. Both, however, are aware of any potential pitfalls, but have been offered terms (or family benefits) which can't be found elsewhere. Given his propensity for a life under the microscope, Kewell may find the going especially tough, while the reserved Emerton looks a virtual certainty to succeed at Sydney FC.

His messages are mixed and don't offer the A-League up as an enticing option for Australians or any other big names looking for a final payday. In fact, given his role in youth development at Heart (eeugh) he may be in the medium term, minimising his own future employment prospects.

The A-League is a flawed league - as are most, especially where football is not the nation's primary sport. Australia relies on big name players to generate interest in football between World Cup campaigns. It is simple enough for Aloisi to say as such, rather than elucidating further. He should inform his teammates and friends of what they should expect to encounter in a private, rather than a public forum.

According to Henry Ford, should a person be satisfied with a purchased service, they will tell a maximum of three people; if they are dissatisfied, they will tell a minimum of seven. Aloisi is following that rule of thumb. Bad publicity now outweighs the A-League's success stories in the national press. Further sideways aspersions from Aloisi is press attention the league can ill afford.

A-League? No, it's all about Harry.

Harry Kewell.

A show-pony. A drama queen. The best football player to come out of Australia.

Just the mention of his name prompts the football fan to opine. It's impossible not to, given his remarkably high-profile successes and failures. The recent debate over a possible move to the Australian A-League has once more forced even the non-football fans to choose a side of the fence - for or against Harry.

The move didn't materialise amidst reports Kewell's salary demands were met by the A-League's biggest two clubs, Sydney FC and the Melbourne Victory, but his requests to the Football Federation Australia (who administer the league) were not. Those demands allegedly included a percentage of the gate for increased attendances his appearance likely would encourage. His manager Bernie Mandic last week nixed any possible return to Australia, saying 32 year-old Kewell would pursue further European opportunities.

The reaction from Joe Public was almost overwhelmingly negative, prompting the hashtag #KewellALeagueDemands to trend on Twitter as amateur wits made increasingly ludicrous requests. Australians, never the most patient or forgiving of peoples, have very little time for "it's all about me" types. It was taken in fun by Kewell and his wife Sheree Murphy, but still exemplifies the scorn such demand generated.

And more than any other combination of four words - more even than "Injury plagued Aussie footballer" the words "It's all about me", define Harry Kewell. At seventeen he was the darling of the Australian soccer community with two goals in the World Cup qualifying playoff loss to Iran (hardly an upset as the partisan video suggets), he married the soap-star princess and played, sorry, rehabbed for one of the world's great clubs, Liverpool, in a country where the cult of celebrity is worshipped by many above almost all else.

How else would you describe him after his comments concerning a galling red card in the 2010 World Cup in South Africa? "The guy has killed my World Cup" doesn't reflect his unavailability despite an obvious important role for the Socceroos, but how it affects Harry. Mandic shouldn't be blamed for his role and neither should Kewell - Mandic is just doing his job, while as a football-hungry public demanded identification, home-grown Harry was our best association with the World Game and thus the unholy combination of Australian expectation/respect and English tabloids created the persona Harry Kewell now proffers.

Who are we to blame a young(ish) man for wanting it all? A family life AND a well-paid football career - sound familiar? It should, because it's nearly exactly the same situation as thelatest Carlos Tevez dilemma, only in reverse. Kewell is content with family life - indeed, Australia would be preferable to Turkey, Russia or even Germany - but isn't able to meet his financial demands. And while Tevez's constant "Look at Carlos" act has worn thin and his methods are dubious, Harry's act is walking a similarly fine line.

By asking for a percentage of any increased gate takings, Harry Kewell and Bernie Mandic are asking for a degree of responsibility that few have shouldered in the fledgling competition. Indeed, while Archie Thompson, Nicky Carle and most notably Robbie Fowler have tried to lift the competition on their shoulders, onlyDwight Yorke has managed to do so successfully. The combination of responsibility doesn't usually rest well on the shoulders of someone whose first priority - and he's hardly alone in this - is himself.

In a business based on exposure, both Kewell and Tevez benefit from their profiles; Tevez also so through his talent. Harry Kewell has become the object of scorn because his profile appeals to a much smaller population: that of Australia, England and possibly Turkey. It is only right he should seek the best deal for himself within that market.

And the FFA is perfectly within it's rights to refuse to accommodate those demands. Partly because even Kewell's salary would further imperil already-struggling A-League teams and therefore further payments based on increased attendance would make even less fiscal sense. It just isn't good business for Ben Buckley and his offsiders and so the likelihood is you'll see Harry next pop up in the hoops of Celtic, Queens Park Rangers or Kayserispor.

It's almost certain that Harry Kewell will perform a valedictory tour in the A-League, displaying as a marquee player some of that dazzle which won him so many admirers so long ago. It would be good business sense to do so - but not for another contract period or so, while bigger dollars, less expectation and better competition await. With those business aspects kept firmly in mind, the chances of Harry Kewell joining the A-League this year were never great, but the publicity certainly was.

Harry Kewell the answer to A-League's Marquee question?

The Hyundai A-League - and by extension, the Football Federation of Australia - reels from one crisis to another. If it's not declining crowd numbers, owners threatening to close stands rather than see empty seats, franchises folding, disastrous World Cup bids (corruption or not) or even stars entering fan forums, then it's clubs failing to take advantage of the league's generous marquee player policy.

Of course most of these problems can be traced back to one thing - A-League clubs are struggling to make ends meet. Football ranks a clear fourth on the Australian football consciousness behind Australian Rules, Rugby League and Rugby Union. Therefore the sport tends to pick up hard core fans, bandwagon supporters leftover from World Cups and the occasional family based around a growing number of Soccer Mums. This is to be expected however, having remained unchanged for five yeras - and the sport, though not making quantum leaps in popularity, forms a much greater part in the nation's sporting psyche.

The A-League now allows each club three marquee players, ostensibly top-end guys whose wages are not counted towards a team's salary cap: an International Marquee player, a Marquee Australian and a Marquee Youth player. These rules exist in theory to both lure top end talent and protect young assets. While this is a generous format, the FFA (who administer the A-League) does not contribute to the players' salaries, the result of this being A-League clubs draw five to ten-thousand fans per match are forced to pay players like Sergio Van Dijk, Robbie Fowler and his Perth Glory replacement Liam Miller serious dollars.

In business, organisations almost always must spend money to make it. It's the way the world works - wise investment brings about fiscal rewards and peace of mind. It was thus when Dwight Yorke signed for Sydney FC for the A-League's first campaign - he signed for the lifestyle, found the football to his liking, led Sydney to the A-League title and secured a move back to the English Premier League with Sunderland. It was coincidence that he (along with the Victory's Archie Thompson) was the first big name to join, but he is now the A-League's definitive Marquee Player and the benchmark - for better or worse - by which all subsequent imports are judged.

Yorke's situation was the perfect combination of circumstance: famously involved in a big club (Manchester United), with a sparkling, eloquent public profile and due to Trinidad & Tobago's 2006 World Cup campaign, still with reasons to perform other than personal pride. That Manchester United connection created a 10% increase in crowds across the league - Yorke was a man the crowds came to watch. Subsequent marquee signings like Robbie Fowler haven't had the same impact either on the pitch or as a league ambassador.

Approaching the A-League's seventh season, the ten clubs employ a grand total of Three Junior Marquee players, four Australian Marquee players and two (!) international "stars" - New Zealand striker Shane Smeltz and former Dutch U21 International Van Dijk. The Australian Marquee players are Archie Thompson, Mile Sterjovski, Nicky Carle and Jason Culina. Culina perhaps aside, it's difficult - impossible, even - to see any of those six transferring to a high-level club abroad.

The marquee player must in future be modeled on Dwight Yorke. He shouldn't be the only prototype as South Americans also could well check the requisite boxes, but it must be remembered antipodean crowds have a far greater knowledge of European football than the Samba style (no, not Christopher). Not only must such a player sparkle on the pitch, but he must be able to provide a lift to the league in the media.

Some players linked to out-of-cap positions - like Harry Kewell - could perform those functions; others however, most notably Serb striker Mateja Kežman, are a risky proposition. Melbourne in particular has a large Slavic population and could provide a slight bump in local crowds but club executives must ask themselves if a player such as serial-mover Kežman could warrant such spendthrift expenditure - does his one season at Chelsea, four at PSV and cups of coffee at Fenerbahce, PSG and Atletico really provide the league-wide PR lift the A-League so desperately needs? While his age and skills could well justify the salary slot he'd take up, would his name inspire the Rugby League fan to join? Or the AFL nut?

Australian soccer consciousness, so far increased since the magical 2006 World Cup, is still really in its infancy. It is so far behind that, for better or worse, it takes big names, not just quality footballers, to get the alert sporting landscape to attend. And with the local clubs haemmorhaging money, is it in fact prudent to spend $40,000AUD a week on a player not a "sure thing"?

The FFA must step in and contribute. Perhaps it could facilitate local teams signing the fading superstars of the game, if only on one-season deals. Though the game's governing body is skint from a highly unsuccessful World Cup hosting bid, contributing a small percentage of an international marquee player's salary to each team strictly for that purpose could be an option.

While Australian "marquee" players aid the competition, the league now understands it is names who will grow the sport. Of Australians, only Kewell could fit that bill. It takes money to make money and as abhorrent as spending more money sounds to leaky propositions such as Central Coast and the Gold Coast, prudent investment may be the best way forward.

Would Roberto Carlos, Alessandro Del Piero, Shunsuke Nakamura or even Theofanis Gekas be interested in a final payday? Even though Clarence Seedorf and Florent Malouda have suggested a desire to play in Brazil, both have the requisite stature and ability for them to be attractive targets for Aussie clubs. Perhaps with all six the answer would be negative, but certainly they would be players of whom League chiefs should be aware.

The A-League is a good league. By inspiring the masses - and cashing in on their attendance - it can become very good.

Roy Keane for Victory

After firing the most successful manager in A-League history, Ernie Merrick, the Melbourne Victory are in need of a new manager to strategize their Asian Champions' League cause and begin the inevitable rebuilding. The biggest name linked with the job is Roy Keane, late of Sunderland and Ipswich Town.

Local candidates are few: the A-League tends to opt either for recycled coaches or big-name import signings, so unless Melbourne opt to employ a retread, likely their arch-nemesis John Kosmina, their next boss is likely to come from overseas. The list of retread managers reads as long as Kevin Muscat's rap-sheet: Branko Culina (famous mostly for being Jason's dad), Miron Bleiberg, Kosmina and Graeme Arnold. Furthermore, both current and former Roar bosses (Ange Postecoglu and Frank Farina) are made up of old tin cans to resemble old NSL managers.

This points to an obvious leadership vacuum in the top tier of Australian domestic football. Within the past five years, only Aurelio Vidmar has successfully transitioned from player to top-flight coach. A few of the former Adelaide boss's compatriots - Muscat and our former centre-back Tonys (Vidmar and Popovic) most notably - have dabbled in management, becoming the next generation as they were members of the Golden Generation. The absence of young managerial talent means the league relies on imports.

So-called glamour team Sydney FC has opted most often for imports: first Pierre Littbarski, then England hero Terry Butcher. After Butcher, they went the recycled route with Culina and Kosmina before searching overseas for current coach Czech Vitezslav Lavicka, who brought the A-League Championship back to Sydney in 2010.

After a torrid campaign which will see the retirement of Muscat and Merrick losing his "walks on water" status, the Victory appear close to signing Roy Keane to lead them for season 2011-12. It would be a relative coup, given the stature of the club and the massive reputation Keane brings with him and as such would provide a massive publicity boost for the nascent competition. Apparently - unsurprisingly - Keane's reported $1 million per year wage demands are proving a stumbling block but he hasn't dismissed a move which could revitalise his management career, currently stalled after walking out on Sunderland and departing Ipswich Town.

It certainly seems like a good match - a high-profile coach needing to rebuild his reputation, willing to do so out of the spotlight in Australia for a couple of years and bringing a blend of toughness and experience no-one in Australia can match. After he departs, the Victory could then hand the reins over to manager-in-waiting Muscat. It's also a big gamble by both coach and club.

An intense - perhaps even bordering on sociopathic - character, Keane has two great strengths - his experience and reputation. His experience should allow him to gleam both tactically and as a teacher without spending large sums of money. During his initial stint in management, he transformed Sunderland, languishing at the bottom of the Championship, into runaway competition winners within six months without any expense. The Mackems then established themselves in the Premiership with a number of adept signings. His reputation should help attract better calibre players to the club and league: youngsters will flock to learn from him, older stars looking for one last pay cheque will see him legitimise the six-year old league.

He'll also be inspired to coach, given he's running out of managerial chances. It's not his last chance to be sure, but his stock has fallen enormously since touted as a possible Fergie replacement at United. If he is half the teacher and tactician he was as a field-general, he will be a success in Melbourne, and will be able to take a middling job in club management back in Europe within three years. Melbourne would land on their feet, as this would allow Muscat a chance to complete his coaching badges and cut his teeth in the front office before being thrown to the wolves.

There are plenty of downsides, too. The intensity that Keane is famous for worked against him on Wearside as players tired of his abrasive nature. He reportedly took steps to curb that side of his nature when in charge of Ipswich, but questions must be asked as to his ability to control both his temper and body language. The same passion which would demand exacting skill, tactical obedience and professionalism could also be used to intimidate players out of performing - in Australia, the most successful coaches tend to be those who follow the "Softly, Softly" approach.

Though apparently a more restrained character than during his time at United, it's almost never been a failing of the brain which has curtailed his career, but of his temper. If he had the stones to publicly question the standard of United trainees (current Red Devil stalwarts Darren Fletcher and John O'Shea the subject of his ire), he is likely to be supremely disappointed in Australia's youth, obviously of a standard far below any Carrington washout. It's becoming clear that what makes Roy Keane such a formidable competitor is also his greatest downfall.

Add to these factors his curious penchant for signing washouts - El Hadji Diouf, anyone? - which made his transfer record in England break-even at best. In Australia, transfer budgets are a fraction of what they are overseas, suggesting Keane will have to reinvent himself as a teacher, a boss who focuses on coaching and man-management rather than squad refreshment. This could be a real positive for the club and indeed for Keane himself. Like it or not, European bosses are graded on two factors - their deftness in the transfer market and their ability to get the most from their charges. If he can firmly prove his credentials as a man-manager, his stock will rise again.

Victory CEO Gary Cole must balance Roy's pros and cons very carefully before committing to the Irishman. As much as Keane is running out of legitimate management chances, it's not like he needs this to work - should the team fail with him in charge, he can discredit the A-League as a "bush-league" and walk away. For a man with his reputation, there will always be more chances, but as his magical 06-07 with Sunderland fades into the background, they are likely to be in locations more and more remote. Take for example Tony Adams, currently rippin' it up in Azerbaijan. The A-League would be happy with one season, the Victory with two.

Ultimately, should Keane and the Victory come to an arrangement which sees him lead the club, it must be taken with a grain of salt. Roy Keane is in this for one reason - the finance and time to overhaul his coaching image - and that's OK. That's no different to any other coaches. But his reputation comes at such a heavy financial cost that it must be labelled a gamble. Questions remain as to whether the A-League's financial climate is suited to such an expensive roll of the dice.

A-League's declining crowds need addressing

Though streets ahead of the factional National Soccer League, peacefully and thankfully euthanised in 2004 after a fraught reign as Australia's national football competition, failing supporter bases for the A-League means once again the FFA is faced with the challenge of enticing and maintaining supporter interest.

In the NSL days much of the public was alienated by violence and the overly patriotic fans boasted by each club. Clubs were divided very much along national lines: if you were of Greek parentage you supported South Melbourne Hellas. Even 1/16th Croatian heritage meant a Melbourne Knights fan. It's the way it was. Furthering the league's violent image were the stories told by old security guards of the old Olympic Park: the most galling I heard was punters making sure their flares got into the game by hiding in a stroller beneath a sleeping baby. The A-League's come a long way just by renouncing the nationalistic culture endemic and integral in the NSL's supersession.

Shortly after the Perth Glory's Nik Mrdja banged in the winner that snared the 2004 NSL Cup, the twenty-seven year competition ended mercifully and without complaint - as pros say about retirement, "it was just time". The football public was promised more: an eight-team league. Partisan, but friendly crowds. The sport would burgeon Down Under.

But NOOOOooooooOOOOO! (Channeling John Belushi). The A-League, encouraged by a smart and sustainable start decided on expansion. The initial eight teams though each had enough recognisable faces and interest sufficient enough to support a reasonable fan base. Spurred on by the Melbourne Victory's incredible second season - on which laurels some argue the Victorian club still rests - where 50,000 regularly appeared in their Docklands home base, the A-League included franchises from North Queensland and the Gold Coast. The struggling Auckland-based New Zealand Knights, horrible nickname and all, were reborn on the South Island as the Wellington Phoenix.

While Melbourne and Adelaide have continued with strong crowd number, other A-League clubs have struggled - see the chart below. Last year the Victory boasted average crowds above 18,000 , Adelaide United drew 11,000+ and the Melbourne Heart with nearly 9,000. At the opposite end of the spectrum, the Queensland franchises struggled; the appallingly-monikered North Queensland Fury's attendance barely reached 4,500 and Gold Coast FC appealed even less. The latter club's owner, mining magnate Clive Palmer, even caused controversy last year by locking out some Gold Coast fans rather than spend extra money opening other stands in their stadium. It's telling that in all of last season, the Melbourne Victory - with identifiable stars Kevin Muscat, Archie Thompson and Danny Allsopp - featured in eight of the ten highest-attended games. However they are not immune to the malaise which has engulfed football in Australia; their declining crowd numbers this year can be attributed to several factors, most notably the Melbourne Heart emergence as a second franchise for the city.

After last night's debacle, the FFA and A-League must acknowledge that change is needed for the A-League to retain its credibility. The 17-11-1 Brisbane Roar (sporting an awful mascot) defeated hapless North Queensland in front of only 1003 spectators. True, North Queensland has been devastated by a combination of natural disasters usually only seen in movies like 2012, but 1003 fans attending what is ostensibly a top-flight league is embarrassing and harmful for the A-League's future. It seems the Gold Coast fan base is to blame: they have also turned out record-low crowds on two other occasions this season. For a team playing such delicioius football as the Roar to draw such a pitiful crowd should finally close the book on the experimental expansion franchises North Queensland and the Gold Coast. They no longer deserve their teams.

The examples of league overinflation are obvious, patent and alarming. The NBA went from the ultimate in excitement to uninspired within a period of five years as undeserving cities received franchises: Vancouver, Memphis, Charlotte, Atlanta, Oklahoma City and New Orleans each have done enough to receive a team, but not enough to justify an owner spending money to create a winning team. The NHL is similarly afflicted: the Bettman Masterplan of expansion into the USA's southern reaches has been enough of a failure that several franchises are investigating selling their home games to cities who regularly sell in order to balance the books. By starting their Gold Coast and West Sydney franchises this year, the AFL should be heeding the FFA's mistakes even though their own brand is infinitely stronger.

It's time for the A-League to fold or relocate North Queensland. Unfortunately, there are limited options as to landing spots for the Fury - Auckland perhaps? The reality is that with North Queensland recovering from floods and the effects of Cyclone Yasi, football is likely to be the last of their priorities. The warning signs were there for the club after Robbie Fowler wasn't able to collect his paycheck and forced to move to Perth: now, as the Hornets did to New Orleans after Hurricane Katrina, it's time the Fury bid farewell to their home base and perhaps even to existence. That they don't have a major benefactor like Palmer, crowd numbers notwithstanding, is why they may be doomed.

The Gold Coast, funded by one of Australia's wealthiest men, is a different story. They should have the population base to fund a club yet have struggled for attendance since Palmer bought the rights and recruited stars Jason Culina and Shane Smeltz. It's embarrassing that such a vibrant area draws so poorly and both Palmer and the A-League must take their shares of the blame for their failure to thrive. The A-League needs a base in the Gold Coast as it's Australia's most rapidly growing "city", yet Palmer's reluctance to spend means task of growing football's identity in South Queensland becomes the responsibility of the FFA and the A-League.

When compared to other sporting codes in Australia, the A-League does poorly in almost every aspect. Only the Victory and Adelaide have crowds with average attendance over the lowliest Rugby League crowds, the next lowest draw in the Australian sporting hierarchy. FFA should aim for a leaguewide average of 10,000 fans which would ensure a healthy competition as well as room for growth. Before any expansion can be considered, clubs need to be certain that they themselves can survive.

Hope though can be drawn from the struggling Scottish Premier League. The SPL includes twelve teams, with only two ever having a chance at the title, Celtic and Rangers. The remaining ten clubs have voted overwhelmingly to reduce the number of teams in the top division from 12 to 10, meaning each team receives a greater percentage of the league's TV rights money. A ten team league nearly indistinguishable from the current setup where the only interest is who will be relegated. The mooted Scottish setup, no matter how broke the clubs are, proves an allegedly elite league can exist with only a few teams. With Australian sport looking more to American models than to European, it appears unlikely that the SPL model will be adopted.

There has never been a more crucial time for the A-League.